EuroPCR 2017, the world-leading event for interventional medicine and is held annually at the Palais des Congres in Paris. A key partner at EuroPCR are ACIST® Medical Systems, a Bracco Group company, who develops advanced contrast injection technologies that help simplify the complexities of the cardiac cath lab, hybrid operating room and radiology suite. Once again the team at Damn Good approached the design and build for this years Euro PCR with a goal of stepping the stand up a level. The client where very keen to focus on hospitality at the stand and wished to create a modern coffee shop meeting area. To achieve this the stand is constructed with a mix of wood effect Cladding and detailed lighting, all create an atmospheric place to talk. Along side this was contrasted the product displays in a more clinical environment at the front of the stand.