Idiada - LCV - 2015
Having not had a stand presence at the 2014 event, Damn Good Ltd was pleased to once again work on behalf of Applus Idiada at LCV 2015. Having undertaken the installation of an indoor stand for Applus Idiada at LCV in 2012, we were invited to develop concepts and designs for an outdoor environment at LCV 2015. Having received a brief from Applus Idiada, Damn Good quickly identified that utilising our event container, a converted shipping container, would offer a cost effective, strong proposition for Applus Idiada at LCV 2015. Using the event container as a base, tensioned fabric graphics were added to the interior to present Idiada’s corporate message. A custom hospitality deck was added to the outside space, along with a branded inflatable gazebo and outdoor furniture. Being a Spanish-based organisation, Applus Idiada and Damn Good managed to bring a little bit of the Mediterranean to Millbrook Proving Ground for the event. The rapid deployment of our event container made all of this possible, without the ‘pick-up-drop-down’ nature of the installation we wouldn’t have been able to deliver outdoor event structure in the short build-up period. All in all, another happy client and another Damn Good installation!