Hillhead, the biggest exhibition of its kind in the world, is famous for its live demonstrations and Leica Geosystems didn’t want to miss and opportunity to showcase their machine control technology at the event. Damn Good undertook the design, manage, make, install of an interactive earth moving demonstration and remote control car race course. The stand environment engaged visitors by giving them the opportunity to race their friends, family, colleagues and other show visitors on a constantly changing dirt track – expertly sculpted by a digger controlled using Leica Geosystem’s technology. The stand proved a hit with stand visitors and Leica staff – engaged, enthusiastic stand visitors were keen to discuss business and the stand environment provided an area where meaningful conversations could be held.