For EuroPCR 2025, held at the Palais des Congrès in Paris, Damn Good Ltd was proud to design and deliver a standout exhibition space for our long-term client, SMT — a global leader in interventional cardiovascular solutions. This year’s stand was created with precision and purpose, balancing eye-catching innovation with practical functionality. Working closely with the SMT team, we designed a high-performance space that reflected the brand’s global ambition and commitment to innovation in cardiology. This project is a great example of how design and technology can work in harmony to support business goals and elevate visitor experience. With thousands of delegates and healthcare professionals in attendance, EuroPCR continues to be a vital event on the medtech calendar. We’re proud to support SMT at such a prestigious and influential show. From the initial brief to installation in Paris, our team ensured every element delivered on impact, quality and attention to detail. It’s a true pleasure to partner with SMT in creating exceptional event experiences.